Hey girls! Megan here 👋
If you’re anything like me, you’ve already started planning your summer holiday before your fake lashes even come off from the last one.
Whether you’re off to Ibiza, Bali, or just booking a cheeky weekend in Benidorm, one thing’s for sure: you want to look banging on the beach and have that dark, even tan that screams “yes, I’ve been away.”
So I’ve put together the 2025 guide to beach fashion and tanning – what to wear, what to pack, and how to get that holiday glow before your flight even leaves the runway.
Let’s get into it 🏖️
🔥 Summer Beach Fashion 2025: What Everyone’s Wearing
Fashion’s changed a bit this year – 2025 is all about statement bikinis, bold prints, and making your tan pop. Here’s what’s trending right now:
1. Metallic Swimwear
Think silver, gold, and chrome-effect bikinis. They literally glow in the sun and look unreal on tanned skin.
Tip: Go for bronze or rose gold if you’ve got olive skin. I swear it brings out the glow even more.
2. Asymmetrical Everything
One-shoulder tops, cut-out sides, and wraparound details are everywhere right now. They give you a snatched look without trying too hard.
3. Neon Comeback
Yep, neon is back – especially in lime, hot pink, and electric blue. These colours make your tan pop like mad.
4. Mesh & Sheer Cover-Ups
Throw a sheer dress over your bikini for that pool party vibe. Bonus: it hides your food baby from all the cocktails.
5. Retro Sunnies
Oversized square frames and 90s-style tinted lenses are big this summer. Perfect for hiding last night’s regret and still looking fit.
👜 Beach Bag Must-Haves (Don’t Forget These)
You don’t want to be the girl who forgot her SPF or broke her flip-flops before lunchtime. Here’s what needs to be in your bag:
- Tanning lotion with peptides (we’ll get into that below 👀)
- Face mist to cool down mid-sizzle
- Lip balm with SPF – no one wants crusty lips on holiday
- Mini perfume – essential after a dip in the sea
- Sunglasses that actually block UV, not just look good
- A good book (or something to pretend to read while you’re people-watching)
🌞 Tanning Tips 2025: How to Get Brown (Not Burnt)
Let’s be honest – we don’t go on holiday to stay pale. But burning on Day 1 and peeling by Day 3? Not cute.
Here’s how I tan fast, safely, and evenly every time:
✅ 1. Exfoliate Before You Go
Scrub off the dead skin 24 hours before you start tanning. Your tan will go on smoother and last longer. Use something with a bit of grit – none of that fluffy body wash stuff.
✅ 2. Use a Tanning Accelerator
This is the part no one tells you. If you’re using just any old oil, you’re missing out. Go for something with peptides – like our FOMO! Tanning Accelerator or Shea Gold. These speed up melanin production, so you tan faster and deeper.
Bonus: Our lotions are packed with shea butter so you’re not drying your skin out. Hydrated skin = better tan.
✅ 3. Don’t Skip SPF
You can still tan with SPF on – it just stops you burning. Use SPF 20–30, and apply a tanning lotion on top or underneath, depending on the formula.
✅ 4. Flip Regularly
Tanning your front and forgetting your back? Amateur move. Set a 20-minute timer if you have to.
✅ 5. Stay Hydrated
Drink water. No one wants a dried-up tan or heatstroke on day two. Trust me.
🧴 Best Tanning Lotions 2025 (No Filter Needed)
Here’s what’s flying off the shelves this summer – all So Damn Tanned, obviously:
🌴 Life’s a Beach Coconut Tanning Cream
Smells like summer. Peptide-packed. Perfect for deep tans that still feel moisturised.
Keyword: best tanning lotions
🍒 Cherry Good UV Tanning Lotion
Gives your skin a juicy glow and works amazing with sunbeds or the real thing.
🌞 FOMO! Tanning Accelerator
Coconut foam that soaks in fast. No greasy feeling, just results. Melanin-boosting and UV-friendly.
👙 Planning Your Holiday Wardrobe? Here’s Your Checklist:
If you’re packing for your 2025 beach holiday, here’s what needs to be in your case:
| Essential | Why You Need It |
|---|---|
| 2–3 bikinis | So you’re never putting on a damp one |
| Lightweight cover-up | Easy to throw on for lunch or the bar |
| Sliders or flatforms | Cute and comfy |
| Tanning lotion | For obvious reasons |
| SPF 30+ | Tan smart, not red |
| Crossbody bag | Safer for your phone and cash |
| Oversized sunglasses | You’ll thank me later |
| Optional: Nasal tanner | If you want that base tan before you even land |
😎 Final Thoughts From Me
Summer 2025 is all about bold fashion, glowing skin, and feeling confident AF.
Don’t overpack, don’t skip SPF, and please, please exfoliate before you go.
And if you want to look 3 holidays deep before you’ve even booked your flights, grab one of our tanning accelerators. No filters needed, no orange tones, no streaks.
You’ll glow harder than the sun, trust me.
Catch you on the beach 💋
– Megan x
✈️ Shop Your Tan Now
Ready to tan faster and look 10x browner this summer?
👉 Shop our best tanning lotions now
Don’t forget to pack it in your hand luggage – you’ll regret it if you don’t.
