So Damn Tanned vs Copycat Tanning Brands: Why Originality Matters
There’s a difference between competition and copying.
At So Damn Tanned, we welcome fair competition. We know the tanning industry moves fast, and customers deserve choice. But recently, we became aware of another tanning brand using content that appears to be directly aimed at our business as well as others such as godarker tanning & 2btanned , while also using imagery and visual styling that we believe has been taken from or closely copied from So Damn Tanned.
We want to address it properly, clearly, and directly.
This is not about being scared of competition. It’s about protecting our brand, our customers, and the work we’ve built from the ground up.
Our Images Were Used Without Permission
The images used across So Damn Tanned are part of our brand.
We pay for our content. We create our product visuals. We build our campaigns, our website assets, and our social media style around our own brand identity.
So when another company uses imagery that belongs to us, or imagery that appears to have been taken from our brand without permission, that crosses a line.
It is not “marketing inspiration”.
It is not “comparison content”.
It is not “healthy competition”.
It is using another brand’s work to sell your own products.
Our customers know our visuals. They know our style. They know the So Damn Tanned look. That matters because when another business uses similar images, similar wording, similar positioning, or a similar product presentation, it can confuse customers into thinking the brands are linked.
They are not.
We Are Not Connected To 2 Damn Dark
Let’s make this completely clear:
So Damn Tanned is not connected to 2 Damn Dark.
We do not own them.
Our products are registered on the UK cosmetic portal and are rigourssly tested with CPSR & PET Reports, the same can not be said for many other brands.
We do not supply them.
We do not endorse them.
We have not given permission for our imagery, product identity, or brand style to be used by them.
Any suggestion that the brands are linked, similar, interchangeable, or part of the same wider setup is not correct.
So Damn Tanned is an established UK tanning brand with its own products, its own customer base, its own reviews, its own formulations, and its own identity.
When we approached them they claimed we were salty and did not see any wrong in what they had done. We want to keep a high standard of professionalism and at the end of the day quality shines through. We are flattered they copied not only us but 2btanned and go darker tanning to try and help gain traction however a brand is built not replicated.
Copying A Brand’s Look Can Mislead Customers
When a business uses a name, tone, imagery, product style, or website layout that sits close to an existing brand, customers can easily become confused.
That is especially true in a niche product category like nasal tanning sprays, tanning drops, and tanning accelerators.
If someone searches for So Damn Tanned and lands on another brand’s comparison page, while seeing familiar-looking images or brand styling, they may believe they are buying from us or from a business associated with us.
That is exactly why brand identity matters.
It protects customers.
It protects trust.
It helps people know who they are buying from.
We have worked hard to build So Damn Tanned into a recognisable brand. We will not sit back while another business attempts to benefit from that work by positioning itself around our name, our imagery, or our customer base.
The Real Difference: So Damn Tanned Built Its Own Brand
So Damn Tanned was not created overnight.
We have spent years building our product range, our customer trust, our formulas, our bundles, our website, and our reputation.
Our range includes tanning lotions, tanning nasal sprays, tanning drops, bundles, and sunbed-focused products designed for customers who want a darker, faster-looking tan.
We have built a full tanning brand, not a quick copy of somebody else’s website.
That is the difference.
Anyone can throw up a comparison page and claim to be “stronger”, “faster”, or “better”.
Building a brand people actually trust takes time.
About Their Claims
We have seen claims being made around price, dispatch times, product strength, reviews, and product comparisons.
We will not get dragged into a race to the bottom, our 25,000 customers know delivery is next day Mon-Fri and we offer some of the best products on the market.
Customers are smart. They can see the difference between a brand that has invested in its own identity and a brand trying to position itself against another company’s name.
What matters to us is simple:
You know who you are buying from.
You know the product is genuinely from So Damn Tanned.
You know the imagery, product descriptions, and website you are seeing belong to us.
You know you are supporting the original brand, not a business trying to trade off our name.
Not to mention we have now been recognised as a Google Trending brand – something that takes work, effort and time.
Why We Are Speaking Up
Some brands stay quiet when this happens.
We are not doing that.
Our customers deserve to know when another business appears to be using our work, copying our visual identity, or creating content directly around our brand name to drive traffic to their own products.
We have invested heavily in So Damn Tanned.
We have paid for our product development.
We have paid for our content.
We have built our brand voice.
We have created our customer base.
We have done the work.
When another business uses that work to promote itself, we will call it out.
Protecting Our Customers
If you want to buy from So Damn Tanned, make sure you are on our official website.
Do not assume another brand is connected to us just because it mentions our name, compares itself to us, or uses similar-looking imagery.
Before buying, check the website, the branding, the product name, and the company you are ordering from.
If it is not clearly So Damn Tanned, it is not us.
Competition Is Fine. Copying Is Not.
We are not afraid of competition.
We compete every day and we love it!
But there is a clear difference between building your own brand and building your business by standing on the back of someone else’s.
Use your own images.
Create your own identity.
Build your own customer trust.
That is how proper brands are made.
So Damn Tanned will always protect its brand, its customers, and its original content.
And to our customers who continue to support us: thank you.
You know the real one.
You know the original.
You know So Damn Tanned.
Shop The Official So Damn Tanned Range
Buy direct from the official So Damn Tanned website for genuine products, original bundles, and the full tanning range.
Please make sure you are shopping with the real So Damn Tanned before placing your order.
When we approached 2 damn dark
when we approached 2 damn dark we were told we were just salty and they used us for SEO, well all we will say is best of luck we have 2 in house SEO experts working 8 hours a day to make sure our customers find what they are looking for, we were open for dialogue but we were met with hostility telling us we had no right to complain and to just get in with it. We did not want it to come to this however when we have a team of hard working pros building a brand over many years this will not be tolerated, we were met with hostility and a basic “not our problem attitude”
Brand Protection Notice
So Damn Tanned takes the unauthorised use of its images, product content, brand identity, and trade dress seriously. Any third-party use of So Damn Tanned imagery, branding, product visuals, or confusingly similar presentation without permission may result in formal legal action such as DMCA’s and legitimate legal action.
Whilst pop up websites that are inspired to rip us off are flattering we will not tolerate people trying to copy our hard work.
So Damn Tanned is not affiliated with, connected to, or endorsed by 2 Damn Dark or any other brand using similar wording, imagery, or presentation.
Big shout out to the brands we’ve admired and worked with.
get the tan, ,glowbox.com go darker tanning, nasaltanners.com, nasaltanners.co.uk, beyondbronze.co, tanmelano.com, bare2dark.com ,electric fox and the many others we have worked with and admired over our 8 years in the game – Keep doing what you are doing and we wish you all the best!